Using the Bogo Motors vs Young Upstarts Case Study
There are many ways in which you could use this case study and many topics for which it could provide a useful springboard for learning. We suggest some of them here. This is not a prescriptive list but obvious areas would be:
• Strategy.
• Change Management.
• Negotiation.
• Creative Thinking.

Notes:
This case study looks at a large, well established motor company that is finding it increasingly difficult to retain its position in the market place and remain profitable due to the recent successes of new competitors. The company desperately needs to cut costs and improve efficiency without alienating its already unsettled and divided workforce.

Activity Example:
The following questions could be discussed in small teams or pairs. They could also form the basis of a written assignment or simply as a tool to spark a whole group discussion.
• What options are available to Callum?
• What would you do in Callum's shoes?
• How can Callum make the necessary changes to secure Bogo's future?

Other Areas for Learning:
You could also use the case study to allow participants to practice many techniques or to learn about specific theories and approaches. For example:
• Strategic Thinking.
• Change Management.
• Creative Problem Solving.
• Negotiation Skills.