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Business Planning

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The question was posted by Previous on 04/03/2010 14:37:49

Hi

Has anyone got access / possess a basic introduction to Business Planning that could be used in a 60-90 minute session with 4 people.

They are fairly experienced and work in the Pharma Industry. Theoretically they are used to doing business plans but the quality is somewhat variable - especially in terms of the 'fact finding' / market analysis / SWOT type parts!

Suggestions for running an interactive session would be useful!

Cheers
Mathew


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