Managers' Library Home

  Now in:- Skip Navigation LinksTrainers' Library Home » Training Materials Home » Course Modules » Business Writing


Business Writing Course Modules

View all Trainers' Library Categories View All Training Materials Categories
Help your participants prepare business reports, write letters and improve their grammar.

Have you tried our Free Samples? Click here to try out our training materials.


 

A Sign of the Times - Communicating Brand

Time:
In total we estimate this exercise will take 50 minutes.

Aims:
• To encourage participants to think about how and what they communicate to customers, using a slightly unusual perspective.
• To encourage participants to think about the language they use when communicating with customers.
• To show that all communication tells the customer something about the organisation, and that sometimes that’s not the intended message.
• To demonstrate how brand is affected by every piece of communication leaving the organisation.

About

Time:
The exercise in this module will take about 25 minutes to complete (but can be shortened if necessary). In total, allowing for discussion, we recommend allowing 50 minutes to complete this module.

Aims:
• To encourage participants to think about how and what they communicate to customers, using a slightly unusual perspective.
• To encourage participants to think about the language they use when communicating with customers.
• To show that all communication tells the customer something about the organisation, and that sometimes that’s not the intended message.
• To demonstrate how brand is affected by every piece of communication leaving the organisation.

Group Size:
This module is suitable for use with groups of almost any size (working in small teams of ideally fewer than 6 people).

Useful For:
Staff at all levels.

You'll Need:
In addition to the Sign of the Times cards provided, each team will need sheets of flipchart paper, marker pens and blu-tak. (You'll need to be able to fix the sheets to a wall when complete too.)

Notes:
This is a powerful exercise that really gets participants to think about the way organisations communicate. It is a useful addition to any customer service training but it is of particular use with groups that are responsible for brand and the way the organisation portrays itself to the outside world. This could be managers within the marketing department, branch managers, recruitment managers etc.

It is suitable for all types of organisation, including public and charitable bodies.

Please Note:
The Sign of the Times cards are a particularly large file (10mb) and may take a few minutes to download.

Downloads

+ more for Basic
Handout (Word)

+ more for Full
PowerPoint (with Images)

+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Apostrophes

Time:
In total we estimate this exercise will take 40 minutes.

Aims:
• To build an understanding of where apostrophes are required and where they are not.
• To build an understanding of where to place the apostrophe when the possessive noun is a plural.

About

Time:
The exercise in this module will take about 15 minutes to complete. In total, allowing for discussion, we recommend allowing 40 minutes to complete this module.

Aims:
• To build an understanding of where apostrophes are required and where they are not.
• To build an understanding of where to place the apostrophe when the possessive noun is a plural.

Group Size:
This module is suitable for use with groups of up to 25 participants.

Useful For:
Staff at all levels.

You'll Need:
Nothing other than the materials provided.

Notes:
This module is suitable for staff at all levels. Misuse of apostrophes is one of the most common errors in business writing. This module makes apostrophe use clear and simple to understand.

Downloads
Available to Light
Trainer Notes
Handout

+ more for Basic
Handout (Word)


+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Business Planning - An Introduction

Time:
In total we estimate this exercise will take 75 minutes.

Aims:
• To explore business planning as a process.
• To identify the typical structure and contents of a business plan.
• To identify the potential readership of a business plan.
• To reflect on the contents of a business plan from a reader's perspective.

About

Time:
This exercise will take about 45 minutes to complete. In total, allowing for discussion, we recommend allowing 75 minutes to complete this module.

Aims:
• To explore business planning as a process.
• To identify the typical structure and contents of a business plan.
• To identify the potential readership of a business plan.
• To reflect on the contents of a business plan from a reader's perspective.

Group Size:
This module is suitable for use with groups of up to 15 participants.

Useful For:
Staff involved in business planning for the first time.

You'll Need:
Copies of recent business plans.

Notes:
This module is designed for staff coming to business planning with little prior knowledge, and employed within an established organisation. It will need tailoring for participants who wish to undertake business planning for a completely new venture.

Finance issues are briefly covered but are covered in more detail in a separate module.

Before running this module you will need to obtain copies of recent business plans. If you are an internal facilitator, you could use copies of your own organisation's business plans.

Alternatively, or if you are an external facilitator, business plans for many organisations can be found on the internet. Many organisations are happy for their plans to be used in training activities, but you should obtain their permission first.

Downloads


+ more for Full
PowerPoint (with Images)

+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Job Application 2 – Understanding Job Adverts

Time:
In total we estimate this exercise will take 45 minutes.

Aims:
• To assist job applicants in understanding what the employer is looking for when advertising a job.

About

Time:
The exercise in this module can be completed in about 30 minutes. In total, allowing for discussion, we recommend allowing about 45 minutes for this module.

Aims:
• To assist job applicants in understanding what the employer is looking for when advertising a job.

Group Size:
This module can be used with groups of up to 15 participants.

Useful For:
Staff at all levels especially those returning to work after a career break or job seekers. This module may also be used as a framework for 1:1 coaching sessions.

You'll Need:
Nothing other than the materials provided.

Notes:
This is the second module in the Job Application series of short workshops taking participants through the whole job application process – from selecting the most appropriate jobs to preparing for interview. Alternatively it can be run as a stand-alone exercise.

Downloads
Available to Light
Trainer Notes
Handout 1
Handout 2



+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Job Application 3 - Completing a Job Application

Time:
In total we estimate this exercise will take 50 minutes.

Aims:
• To provide good practice advice in completing applications for employment.

About

Time:
The exercise in this module can be completed in about 30 minutes. In total, allowing for discussion, we recommend allowing about 50 minutes for this module.

Aims:
• To provide good practice advice in completing applications for employment.

Group Size:
This module can be used with groups of up to 25 participants.

Useful For:
Staff at all levels especially those returning to work after a career break or job seekers. This module may also be used as a framework for 1:1 coaching sessions.

You'll Need:
Nothing other than the materials provided.

Notes:
This is the third module in the Job Application series of short workshops taking participants through the whole job application process – from selecting the most appropriate jobs to preparing for interview. We recommend at least running the second module of this series (Job Application 2 – Understanding Job Adverts) prior to this one.

Downloads

+ more for Basic
Handout (Word)

+ more for Full
PowerPoint (with Images)

+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Job Application 4 – The Gentle Art of Writing a CV

Time:
In total we estimate this exercise will take 70 minutes.

Aims:
• To help job applicants write a compelling CV.

About

Time:
The exercise in this module can be completed in about 40 minutes. In total, allowing for discussion, we recommend allowing about 70 minutes for this module.

Aims:
• To help job applicants write a compelling CV.

Group Size:
This module can be used with groups of up to 25 participants

Useful For:
Staff at all levels especially those returning to work after a career break or job seekers. This module may also be used as a framework for 1:1 coaching sessions.

You'll Need:
Nothing other than the materials provided.

Notes:
This is the fourth module in the Job Application series of short workshops taking participants through the whole job application process – from selecting the most appropriate jobs to preparing for interview. It may also be used as a short, stand-alone session.

We’ve provided two alternative briefs for Exercise 1, one for more senior, experienced groups and one for less experienced candidates.

Downloads



+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Report Writing 1 - What is a Report and Where do I Start?

Time:
In total we estimate this exercise will take 70 minutes.

Aims:
• To explain the different types of reports and to ensure that a sensible report writing strategy is understood and used.

About

Time:
This exercise will take about 50 minutes to complete. In total, allowing for discussion, we recommend allowing 70 minutes to complete this module.

Aims:
• To explain the different types of reports and to ensure that a sensible report writing strategy is understood and used.

Group Size:
This module is suitable for use with groups of up to about 15 participants.

Useful For:
Anyone who currently prepares and writes reports and first time report writers.

You'll Need:
• Post-it notes – enough for half a packet per team of 3–5 participants.
• Sticky tack or masking tape for putting flipcharts on the walls.
• Marker pens.
• Flipchart paper.

Notes:
This is the first in a series of modules that will explain how to prepare for, structure and write reports. 

Set up the room with a circle of chairs for the whole group and enough separate tables at the back and sides of the rooms for the team exercises. Put marker pens, masking tape, flipchart paper, post-it notes etc. on the tables.

You will need enough wall space to display flipcharts and enough room for the group to walk round to see these.

Downloads
Available to Light
Trainer Notes
Handouts
PowerPoint

+ more for Basic
Handouts (Word)

+ more for Full
PowerPoint (with Images)

+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Report Writing 2 - Developing Your Writing Plan

Time:
In total we estimate this exercise will take 60 minutes.

Aims:
• To consider the ways in which data can be obtained for a report-research skill - and to use a method for organising the data obtained.

About

Time:
This exercise will take about 30 minutes to complete. In total, allowing for discussion, we recommend allowing 60 minutes to complete this module.

Aims:
• To consider the ways in which data can be obtained for a report-research skill - and to use a method for organising the data obtained.

Group Size:
This module is suitable for use with groups of up to about 15 participants.

Useful For:
Those who write reports already, or may have to in the future as well as those who are already experienced at report writing.

You'll Need:
• Post-it® notes.
• Scissors.

Notes:
This module is much easier to manage if you organise the room so that participants sit in teams of 4/5 to a table. Put marker pens, masking tape, flipchart paper, post-it notes etc. on the tables.

Downloads

+ more for Basic
Handout 1 (Word)

+ more for Full
PowerPoint (with Images)

+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Report Writing 3 - Structure of a Report

Time:
In total we estimate this exercise will take 75 minutes.

Aims:
• To consider how to structure a report using the Five I’s.

About

Time:
The exercise in this module can be completed in about 30 minutes. In total, allowing for discussion, we recommend allowing about 75 minutes for this module.

Aims:
• To consider how to structure a report using the Five I’s.

Group Size:
This module is suitable for use with groups of up to about 15 participants.

Useful For:
Those who write reports already, or may have to in the future as well as those who are already experienced at report writing.

You'll Need:
• PowerPoint facilities.
• Post-it notes and marker pens.

Notes:
This is module three in the series on Report Writing. It is much easier to manage if you organise the room so that participants sit in teams of 4/5 to a table. Put Post-it notes and marker pens on the tables.

Downloads


+ more for Full
PowerPoint (with Images)

+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Report Writing 4 - Writing Your Report

Time:
In total we estimate this exercise will take 90 minutes.

Aims:
• To enable participants to spot and avoid common errors in English and in report writing.

About

Time:
The exercise in this module can be completed in about 25 minutes. In total, allowing for discussion, we recommend allowing about 90 minutes for this module.

Aims:
• To enable participants to spot and avoid common errors in English and in report writing.

Group Size:
This module is suitable for use with groups of up to about 15 participants.

Useful For:
Those who are already experienced at report writing will learn how to make their reports read in a business-like and professional way. Those who have never written a report, or are less than confident in grammar and spelling, will learn how to avoid many common mistakes.

You'll Need:
• Scribble paper and pens.
• A red pen will be required for each team/table.

Notes:
This is module four in the series on Report Writing. It is much easier to manage if you organise the room so that participants sit in teams of 4/5 to a table.

Downloads
Available to Light
Trainer Notes
Briefs
Trainer Brief



+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Report Writing 5 - Presenting Your Report

Time:
In total we estimate this exercise will take 45 minutes.

Aims:
• To introduce participants to basic document design principles so that they can produce a clear and readable document.

About

Time:
The exercise in this module can be completed in about 15 minutes. In total, allowing for discussion, we recommend allowing about 45 minutes for this module.

Aims:
• To introduce participants to basic document design principles so that they can produce a clear and readable document.

Group Size:
This module is suitable for use with groups of up to about 15 participants.

Useful For:
Those who write reports already, or may have to in the future as well as those who are already experienced at report writing. Those who are already experienced at report writing will learn how to ensure their reports look business-like and professional.

You'll Need:
• Scribble paper and pens.

Notes:
This is module five in the series on Report Writing. It is much easier to manage if you organise the room so that participants sit in teams of 4/5 to a table.

Label

Responding to Letters of Complaint

Time:
In total we estimate this exercise will take 60 minutes.

Aims:
• To encourage participants to think about the importance of letters of complaint.
• To provide a simple model for drafting an appropriate response to letters of complaint.
• To provide an opportunity for participants to practise writing responses to letters of complaint.

About

Time:
The exercises in this module will take about 30 minutes to complete. In total, allowing for discussion, we recommend allowing 60 minutes to complete this module.

Aims:
• To encourage participants to think about the importance of letters of complaint.
• To provide a simple model for drafting an appropriate response to letters of complaint.
• To provide an opportunity for participants to practise writing responses to letters of complaint.

Group Size:
This module is suitable for use with groups of up to 25 participants.

Useful For:
Staff up to supervisor level.

You'll Need:
Example letters of complaint.

Notes:
We have provided 4 fictional letters of complaint, which can be used if real examples can't be made available, (together with a suggested response to each) but the exercise will probably be of more benefit if participants can draft responses to complaints that are relevant to their team/department/organisation.

We recommend therefore that for the practical element of this module, you gather some examples of letters of complaint received by your organisation. You should pre-prepare these by removing any information that identifies the customer and/or a particular member of staff.

Before running this module, please familiarise yourself with the handout and make sure you understand the structure used. The suggested responses to our fictional letters of complaint will help in your preparation.

Label

Tapping it Out - Misinterpretations in Communication

Time:
In total we estimate this exercise will take 30 minutes.

Aims:
• To demonstrate how our perspective of a situation will affect our expectations of others.
• To illustrate one reason why communication isn't always received in the way we intended.
• To demonstrate the dangers of making assumptions about others' knowledge when communicating.
• To recognise situations where the recipient might not interpret our message in the way we intended.

About

Time:
The exercise in this module will take about 10 minutes to complete. In total, allowing for discussion, we recommend allowing 30 minutes to complete this module.

Aims:
• To demonstrate how our perspective of a situation will affect our expectations of others.
• To illustrate one reason why communication isn't always received in the way we intended.
• To demonstrate the dangers of making assumptions about others' knowledge when communicating.
• To recognise situations where the recipient might not interpret our message in the way we intended.

Group Size:
This module is suitable for use with groups of any size.

Useful For:
Staff at all levels.

You'll Need:
Nothing other than the materials provided.

Notes:
This exercise works well in a conference setting or with larger groups.

Downloads
Available to Light
Trainer Notes



+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Wrong Message, Poorly Written

Time:
In total we estimate this exercise will take 90 minutes.

Aims:
• To help participants identify what is wrong with a real example of a 'customer service' email.
• To encourage participants to think about the key messages the company intended to deliver to its customers.
• To recognise the impact that poor grammar and punctuation has on a writer's credibility.
• To rewrite the email, delivering the key messages in an appropriate, effective manner.

About

Time:
The exercises in this module will take about 60 minutes to complete. In total, allowing for discussion, we recommend allowing 105 minutes to complete this module.

Aims:
• To help participants identify what is wrong with a real example of a 'customer service' email.
• To encourage participants to think about the key messages the company intended to deliver to its customers.
• To recognise the impact that poor grammar and punctuation has on a writer's credibility.
• To rewrite the email, delivering the key messages in an appropriate, effective manner.

Group Size:
This module is suitable for use with groups of up to 15 participants.

Useful For:
Supervisors and above.

You'll Need:
Nothing other than the materials provided.

Notes:
This module is particularly valuable because it is based upon a genuine email which was distributed to an internet hosting company's customers. It contains important lessons about culture, customer service, and writing skills. It can also be used to prompt discussion about the damaging effects of poor communication.

For the purposes of this exercise we've shortened the original email by removing a few of the more technical paragraphs.

Downloads
Available to Light
Trainer Notes
Handout

+ more for Basic
Handout (Word)


+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Wrong Standard - Examination of a Real 'Standard Letter'

Time:
In total we estimate this exercise will take 60 minutes.

Aims:
• To help participants identify what is wrong with a (real example) of a 'customer service' letter.
• To encourage participants to think about the key messages the company intended to deliver to its customers.
• To recognise how one badly constructed letter can lose a customer.

About

Time:
The exercise in this module will take about 30 minutes to complete. In total, allowing for discussion, we recommend allowing 60 minutes to complete this module.

Aims:
• To help participants identify what is wrong with a (real example) of a 'customer service' letter.
• To encourage participants to think about the key messages the company intended to deliver to its customers.
• To recognise how one badly constructed letter can lose a customer.

Group Size:
This module is suitable for use with groups of up to 15 participants.

Useful For:
Staff at all levels, and especially people working in finance and/or customer services.

You'll Need:
Nothing other than the materials provided.

Notes:
This module is suitable for staff at all levels; especially those involved in financial and/or customer services. The example shows a letter that is confusing and pretentious, both in its layout and in its content. The writer of this letter should be aiming to regain - even increase - business from this customer. In the letter's current format it is highly unlikely that this will be achieved.

This exercise would also be useful to develop a conversation in an organisation about its standard letters, which are often carelessly written and should be regularly examined and revised.

Downloads
Available to Light
Trainer Notes
Handout
PowerPoint

+ more for Basic
Handout (Word)

+ more for Full
PowerPoint (with Images)

+ more for Pro
Trainer Notes (Word)

Login or Register to Download.

Label

Powered by 

Copyright Glasstap® Limited (1999 - 2017)