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Sales and Marketing Review Activities

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Although marketing and sales differ greatly, they have the same goal; for participants to identify the needs and requirements of consumers and then persuade them that their products or services provide the benefits that they are looking for.

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Animal Magic - Review

Time:
In total we estimate this exercise will take 20 minutes.

Aims:
• To apply what they have learnt about new sales approaches.
• To identify ways they can improve their approach to the new sales techniques.

About

Time:
This exercise will take about 10 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To apply what they have learnt about new sales approaches.
• To identify ways they can improve their approach to the new sales techniques.

Group Size:
This module is suitable for use with groups of up to 15 participants.

You'll Need:
• A supply of 2 different types of toy animal - one of each type for every 3 participants. (Whilst we refer to the penguin and camel in the notes, you can use any animals you like.)

Notes:
This exercise can be run at intervals in a sales course. It provides a simple opportunity for participants to practice what they’ve learnt.

Downloads
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Personal Coat of Arms - Setting my Standards as a Negotiator

Time:
In total we estimate this exercise will take 20 minutes.

Aims:
• To remind participants of their key learning points and action points from the Negotiation training course/workshop.

About

Time:
This exercise will take about 15 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To remind participants of their key learning points and action points from the Negotiation training course/workshop.

Group Size:
This module is suitable for use with groups of up to 20 participants.

You'll Need:
• Some coloured felt tip pens or pencils.

Downloads
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Trainer Notes
Handout

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Handout (Word)


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The Sales Interview

Time:
In total we estimate this exercise will take 25 minutes.

Aims:
• To understand the importance of identifying the customer’s needs and emphasising how they will be met.
• To identify the 10 most important things they have learnt during training and what actions they will be taking.

About

Time:
This exercise will take about 20 minutes to complete. In total, allowing for discussion, we recommend allowing 25 minutes for completion.

Aims:
• To understand the importance of identifying the customer’s needs and emphasising how they will be met.
• To identify the 10 most important things they have learnt during training and what actions they will be taking.

Group Size:
This module can be used with groups of up to 15 participants.

You'll Need:
• A camera, tablet or smartphone that you can use to record the interviews.

Notes:
Make sure you have everyone’s email address if you plan to send the videos clips to them after the training.

Downloads
Available to Light
Trainer Notes
Handout

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Handout (Word)


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Trainer Notes (Word)

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