Sales and Marketing Icebreakers and Energisers

Time:
This exercise will take about 10 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To give participants an opportunity to practise new sales approaches.

Group Size:
This module is suitable for use with groups of up to 15 participants.

You'll Need:
• Two types of toy animal – one of each type for every 3 participants. We refer to a penguin and camel, but use any you like.
This exercise can be run at intervals in a sales course. It provides a simple opportunity for participants to practise what they've learnt.

Time:
This exercise will take about 15 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To explore participants' feelings towards their role in sales.
• To help participants realise that others may share these feelings.
• To help participants identify how they want to feel by the end of the course.

Group Size:
Suitable for use with groups of up to 20 participants.

You'll Need:
• Blank sheets of A4 paper.
• Pens/pencils with which to draw.

Time:
This exercise will take about 25 minutes to complete. In total, allowing for discussion, we recommend allowing 30 minutes for completion.

Aims:
• To welcome the participants.
• To introduce the facilitator(s) and participants to each other.
• To introduce the facilities.
• To agree the course objectives and timetable.

Group Size:
This module is suitable for use with groups of almost any size.

You'll Need:
Nothing, other than the materials provided.

Time:
This exercise will take about 20 minutes to complete. In total, allowing for discussion, we recommend allowing about 25 minutes for completion.

Aims:
• To identify things participants have in common with each other.
• To explore how these commonalities can help in a sales/marketing role.

Group Size:
This module can be used with groups of up to 20 participants.

You'll Need:
• Nothing other than the materials provided.

Time:
This exercise will take about 15 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To demonstrate the benefit of using open questions when gathering information.

Group Size:
This module is suitable for use with groups of up to 15 participants.

You'll Need:
Post its and pens.

Time:
This exercise will take about 10 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To get participants talking and using some of the fundamental skills of information gathering, including effective questioning and active listening.
• To identify the importance of understanding not just actions, but the motivation for actions.
• To begin to identify some key skills anyone looking to build rapport and influence needs.

Group Size:
Suitable for use with groups of up to 12 participants.

Useful For:
Anyone.

You'll Need:
• A supply of A4 paper for each participant to show their answers to the group. (You could use a small wipe clean whiteboard or similar).

Notes:
This icebreaker is useful in any situation where you want to encourage meaningful conversations.

Remote/Virtual Delivery:
There is a Remote Delivery version of this module available in Trainers’ Library.

Time:
This exercise will take about 10 minutes to run. In total, allowing for discussion, we recommend allowing 25 minutes for completion.

Aims:
• To help participants recognise and identify other members of the group.
• To help participants identify connections with other members of the group.

Group Size:
This module is suitable for use with groups with between 6 and 20 participants.

You'll Need:
• A set of pens of the same colour and style - one for each participant.
• A set of cards (e.g., blank index cards) or slips of paper - 6 per person. (The cards/pieces of paper must all be the same size.)

Time:
This exercise will take about 15 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To help participants get to know each other.
• To encourage participants to think about their personal ‘brand’.
• To encourage participants to think about how images can communicate more than words and can make communication more powerful.

Group Size:
This module can be used with groups of any size.

You'll Need:
• Blank name tent cards and pens for your participants.

Notes:
If using this icebreaker in very large groups ask participants to work in small teams and introduce themselves to those team members rather than the whole group.

Time:
This exercise will take about 10 minutes to run. In total, allowing for discussion, we recommend allowing 15 minutes for completion.

Aims:
• To help participants understand the importance of not making assumptions about the needs of others.
• To explain the importance of seeking win:win in sales and negotiation.

Group Size:
This module can be used with groups of almost any size.

You'll Need:
Post it notes and pens.