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Sales and Marketing Icebreakers and Energisers

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Although marketing and sales differ greatly, they have the same goal; for participants to identify the needs and requirements of consumers and then persuade them that their products or services provide the benefits that they are looking for.

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Animal Magic - Practising Sales Skills

Time:
In total we estimate this exercise will take 20 minutes.

Aims:
• To give participants an opportunity to practise new sales approaches.

About

Time:
This exercise will take about 10 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To give participants an opportunity to practise new sales approaches.

Group Size:
This module is suitable for use with groups of up to 15 participants.

You'll Need:
• Two types of toy animal – one of each type for every 3 participants. We refer to a penguin and camel, but use any you like.
This exercise can be run at intervals in a sales course. It provides a simple opportunity for participants to practise what they've learnt.

Remote/Virtual Delivery:
There is a Remote Delivery version of this module available in Trainers’ Library.

Downloads
Available to Essential
Trainer Notes

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Trainer Notes (Word)

Counts as 1 download.

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Attitudes Attract - Thinking Positively about Sales

Time:
In total we estimate this exercise will take 20 minutes.

Aims:
• To explore participants' feelings towards their role in sales.
• To help participants realise that others may share these feelings.
• To help participants identify how they want to feel by the end of the course.

About

Time:
This exercise will take about 15 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To explore participants' feelings towards their role in sales.
• To help participants realise that others may share these feelings.
• To help participants identify how they want to feel by the end of the course.

Group Size:
Suitable for use with groups of up to 20 participants.

You'll Need:
• Blank sheets of A4 paper.
• Pens/pencils with which to draw.

Downloads
Available to Essential
Trainer Notes

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Trainer Notes (Word)

Counts as 1 download.

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Course Introduction - A Basic Introduction to Training Events

Time:
In total we estimate this exercise will take 30 minutes.

Aims:
• To welcome the participants.
• To introduce the facilitator(s) and participants to each other.
• To introduce the facilities.
• To agree the course objectives and timetable.

About

Time:
This exercise will take about 25 minutes to complete. In total, allowing for discussion, we recommend allowing 30 minutes for completion.

Aims:
• To welcome the participants.
• To introduce the facilitator(s) and participants to each other.
• To introduce the facilities.
• To agree the course objectives and timetable.

Group Size:
This module is suitable for use with groups of almost any size.

You'll Need:
Nothing, other than the materials provided.

Downloads
Available to Essential
Trainer Notes
Handout
Handout (Word)

+ more for Pro
Trainer Notes (Word)

Counts as 1 download.

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Label

Getting to Know You! - Sales and Marketing

Time:
In total we estimate this exercise will take 25 minutes.

Aims:
• To identify things participants have in common with each other.
• To explore how these commonalities can help in a sales/marketing role.

About

Time:
This exercise will take about 20 minutes to complete. In total, allowing for discussion, we recommend allowing about 25 minutes for completion.

Aims:
• To identify things participants have in common with each other.
• To explore how these commonalities can help in a sales/marketing role.

Group Size:
This module can be used with groups of up to 20 participants.

You'll Need:
• Nothing other than the materials provided.

Downloads
Available to Essential
Trainer Notes
Handout
Handout (Word)

+ more for Pro
Trainer Notes (Word)

Counts as 1 download.

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Guess What Animal I Am - An Exercise in Questioning

Time:
In total we estimate this exercise will take 20 minutes.

Aims:
• To demonstrate the benefit of using open questions when gathering information.

About

Time:
This exercise will take about 15 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To demonstrate the benefit of using open questions when gathering information.

Group Size:
This module is suitable for use with groups of up to 15 participants.

You'll Need:
Post its and pens.

Downloads
Available to Essential
Trainer Notes

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Trainer Notes (Notes)

Counts as 1 download.

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Investigative Journalists

Time:
In total we estimate this exercise will take 20 minutes.

Aims:
• To get participants talking and using some of the fundamental skills of information gathering, including effective questioning and active listening.
• To identify the importance of understanding not just actions, but the motivation for actions.
• To begin to identify some key skills anyone looking to build rapport and influence needs.

About

Time:
This exercise will take about 10 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To get participants talking and using some of the fundamental skills of information gathering, including effective questioning and active listening.
• To identify the importance of understanding not just actions, but the motivation for actions.
• To begin to identify some key skills anyone looking to build rapport and influence needs.

Group Size:
Suitable for use with groups of up to 12 participants.

Useful For:
Anyone.

You'll Need:
• A supply of A4 paper for each participant to show their answers to the group. (You could use a small wipe clean whiteboard or similar).

Notes:
This icebreaker is useful in any situation where you want to encourage meaningful conversations.

Remote/Virtual Delivery:
There is a Remote Delivery version of this module available in Trainers’ Library.

Downloads
Available to Essential
Trainer Notes

+ more for Pro
Trainer Notes (Word)

Counts as 1 download.

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Little Known Facts - Matching the Facts to the Participant

Time:
In total we estimate this exercise will take 25 minutes.

Aims:
• To help participants recognise and identify other members of the group.
• To help participants identify connections with other members of the group.

About

Time:
This exercise will take about 10 minutes to run. In total, allowing for discussion, we recommend allowing 25 minutes for completion.

Aims:
• To help participants recognise and identify other members of the group.
• To help participants identify connections with other members of the group.

Group Size:
This module is suitable for use with groups with between 6 and 20 participants.

You'll Need:
• A set of pens of the same colour and style - one for each participant.
• A set of cards (e.g., blank index cards) or slips of paper - 6 per person. (The cards/pieces of paper must all be the same size.)

Downloads
Available to Essential
Trainer Notes
PowerPoint

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Trainer Notes (Word)

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Label

One Man Brand - How Images Add Impact

Time:
In total we estimate this exercise will take 20 minutes.

Aims:
• To help participants get to know each other.
• To encourage participants to think about their personal ‘brand’.
• To encourage participants to think about how images can communicate more than words and can make communication more powerful.

About

Time:
This exercise will take about 15 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To help participants get to know each other.
• To encourage participants to think about their personal ‘brand’.
• To encourage participants to think about how images can communicate more than words and can make communication more powerful.

Group Size:
This module can be used with groups of any size.

You'll Need:
• Blank name tent cards and pens for your participants.

Notes:
If using this icebreaker in very large groups ask participants to work in small teams and introduce themselves to those team members rather than the whole group.

Downloads
Available to Essential
Trainer Notes
Handout
Handout (Word)

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Trainer Notes (Word)

Counts as 1 download.

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Label

The Elderly Couple - Seeking Win Win

Time:
In total we estimate this exercise will take 15 minutes.

Aims:
• To help participants understand the importance of not making assumptions about the needs of others.
• To explain the importance of seeking win:win in sales and negotiation.

About

Time:
This exercise will take about 10 minutes to run. In total, allowing for discussion, we recommend allowing 15 minutes for completion.

Aims:
• To help participants understand the importance of not making assumptions about the needs of others.
• To explain the importance of seeking win:win in sales and negotiation.

Group Size:
This module can be used with groups of almost any size.

You'll Need:
Post it notes and pens.

Downloads
Available to Essential
Trainer Notes
Handout
Handout (Word)

+ more for Pro
Trainer Notes (Word)

Counts as 1 download.

Login or Register to Download.

Label