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Sales and Marketing Icebreakers and Energisers

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Although marketing and sales differ greatly, they have the same goal; for participants to identify the needs and requirements of consumers and then persuade them that their products or services provide the benefits that they are looking for.

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Animal Magic - A Sales Exercise

Time:
In total we estimate this exercise will take 20 minutes.

Aims:
• To give participants an opportunity to practise new sales approaches.

About

Time:
This exercise will take about 10 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To give participants an opportunity to practise new sales approaches.

Group Size:
This module is suitable for use with groups of up to 15 participants.

You'll Need:
• Two types of toy animal – one of each type for every 3 participants. We refer to a tortoise and monkey, but use any you like. A selection of different animals can be purchased from Trainers' Market.

Notes:
This exercise can be run at intervals in a sales course. It provides a simple opportunity for participants to practise what they've learnt.

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Attitudes Attract - Thinking Positively about Sales

Time:
In total we estimate this exercise will take 20 minutes.

Aims:
• To explore participants' feelings towards their role in sales.
• To help participants realise that others may share these feelings.
• To help participants identify how they want to feel by the end of the course.

About

Time:
This exercise will take about 15 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To explore participants' feelings towards their role in sales.
• To help participants realise that others may share these feelings.
• To help participants identify how they want to feel by the end of the course.

Group Size:
Suitable for use with groups of up to 20 participants.

You'll Need:
• Blank sheets of A4 paper.
• Pens/pencils with which to draw.
A selection of Mr Sketch Scented Flipchart Markers can be purchased from Trainers' Market.

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Course Introduction - A Basic Introduction to Training Events

Time:
In total we estimate this exercise will take 30 minutes.

Aims:
• To welcome the participants.
• To introduce the facilitator(s) and participants to each other.
• To introduce the facilities.
• To agree the course objectives and timetable.

About

Time:
This exercise will take about 25 minutes to complete. In total, allowing for discussion, we recommend allowing 30 minutes for completion.

Aims:
• To welcome the participants.
• To introduce the facilitator(s) and participants to each other.
• To introduce the facilities.
• To agree the course objectives and timetable.

Group Size:
This module is suitable for use with groups of almost any size.

You'll Need:
Nothing, other than the materials provided.

Downloads
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Handout

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Getting to Know You! - Sales and Marketing

Time:
In total we estimate this exercise will take 25 minutes.

Aims:
• To identify things participants have in common with each other.
• To explore how these commonalities can help in a sales/marketing role.

About

Time:
This exercise will take about 20 minutes to complete. In total, allowing for discussion, we recommend allowing about 25 minutes for completion.

Aims:
• To identify things participants have in common with each other.
• To explore how these commonalities can help in a sales/marketing role.

Group Size:
This module can be used with groups of up to 20 participants.

You'll Need:
• Nothing other than the materials provided.

Downloads
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Trainer Notes
Handout

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Handout (Word)


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Guess What Animal I Am - An Exercise in Questioning

Time:
In total we estimate this exercise will take 20 minutes.

Aims:
• To demonstrate the benefit of using open questions when gathering information.

About

Time:
This exercise will take about 15 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To demonstrate the benefit of using open questions when gathering information.

Group Size:
This module is suitable for use with groups of up to 15 participants.

You'll Need:
Post its and pens.

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Little Known Facts - Matching the Facts to the Participant

Time:
In total we estimate this exercise will take 25 minutes.

Aims:
• To help participants recognise and identify other members of the group.
• To help participants identify connections with other members of the group.

About

Time:
This exercise will take about 10 minutes to run. In total, allowing for discussion, we recommend allowing 25 minutes for completion.

Aims:
• To help participants recognise and identify other members of the group.
• To help participants identify connections with other members of the group.

Group Size:
This module is suitable for use with groups with between 6 and 20 participants.

You'll Need:
• A set of pens of the same colour and style - one for each participant.
• A set of cards (e.g., blank index cards) or slips of paper - 6 per person. (The cards/pieces of paper must all be the same size.)

Downloads
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One Man Brand - How Images Add Impact

Time:
In total we estimate this exercise will take 20 minutes.

Aims:
• To help participants get to know each other.
• To encourage participants to think about their personal ‘brand’.
• To encourage participants to think about how images can communicate more than words and can make communication more powerful.

About

Time:
This exercise will take about 15 minutes to complete. In total, allowing for discussion, we recommend allowing 20 minutes for completion.

Aims:
• To help participants get to know each other.
• To encourage participants to think about their personal ‘brand’.
• To encourage participants to think about how images can communicate more than words and can make communication more powerful.

Group Size:
This module can be used with groups of any size.

You'll Need:
• Blank name tent cards and pens for your participants.
A selection of Mr Sketch Scented Flipchart Markers can be purchased from Trainers' Market.

Notes:
If using this icebreaker in very large groups ask participants to work in small teams and introduce themselves to those team members rather than the whole group.

Downloads
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Trainer Notes
Handout

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The Elderly Couple - Seeking Win Win

Time:
In total we estimate this exercise will take 15 minutes.

Aims:
• To help participants understand the importance of not making assumptions about the needs of others.
• To explain the importance of seeking win:win in sales and negotiation.

About

Time:
This exercise will take about 10 minutes to run. In total, allowing for discussion, we recommend allowing 15 minutes for completion.

Aims:
• To help participants understand the importance of not making assumptions about the needs of others.
• To explain the importance of seeking win:win in sales and negotiation.

Group Size:
This module can be used with groups of almost any size.

You'll Need:
Post it notes and pens.

Downloads
Available to Light
Trainer Notes
Handout

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Handout (Word)


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Trainer Notes (Word)

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