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Aquatic Experience - Understanding Customer Needs


This game can be played in about 60 minutes. In total, allowing for discussion and evaluation, we recommend allowing 90 minutes.

• To help participants understand the importance of building a thorough understanding of customer needs.

Skills and Behaviours Tested:
Attention to detail, communication skills, creative thinking, customer care, decision-making, influence and persuasion, marketing and sales, teamwork.

Group Size:
You can run this exercise with as few as 3 or 4 participants working together in one team. It works best however, with more than one team, competing to win the contract.

Useful For:
Staff at all levels.

You'll Need:
• Plenty of space. Ideally each team will have a separate breakout room to work in. In addition, you will need a central point where all teams will go to meet Sandy Shore (that’s you!) and to ‘buy’ supplies.
• A supply of materials for the teams to build their prototype fish tanks (see the Supply List for full details).
• A whistle (optional).
• A prize for the winning team (optional).
• A ‘Do Not Disturb’ sign.

We’ve based our timings on a group of 12-18 participants (three teams), but this exercise could successfully be run with more teams than this. If you do run the exercise with more teams, you’ll need to consider appointing a ‘secretary’ for Sandy Shore and adjusting the running time.


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Trainer Notes (Word)

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