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Talking Brochure or Sales Person?


The exercise in this module can be completed in about 15 minutes. In total, allowing for discussion, we recommend allowing about 30 minutes for this module if working with a group of 10-12 participants. It is therefore also ideal as a topic specific icebreaker.

• To identify how a sales person differs from a brochure.
• To highlight key skills used by ‘great’ sales people.
• For existing sales teams, to identify areas where the current approach could be improved.

Group Size:
This module can be used with groups of up to 15 participants.

Useful For:
Sales staff.

You'll Need:
Nothing other than the materials provided.

This module provides trainers with a useful way of introducing sales skills training to those already in a sales role and those new to sales.

It can also be used as an icebreaker to illustrate the need for change and to highlight areas for improvement.

Remote/Virtual Delivery:
There is a Remote Delivery version of this module available in Trainers’ Library - Tell or Sell?.


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