Using the Attwoods' Supermarket Case Study
There are many ways in which you could use this case study and many topics for which it could provide a useful springboard for learning. We suggest some of them here. This is not a prescriptive list but obvious areas would be:
• Change.
• Disaster Recovery.
• Customer Relationship Management.

Notes:
This case study looks at a small supermarket chain faced with a potential public relations crisis during a time of major change, including the flooding of the new Data Centre.

Activity Example:
This could be completed by small teams, pairs or individuals. It could also form the basis of a written assignment or simply as a tool to spark a whole group discussion.
• Write a press statement for the CEO.
• Consider possible solutions.
• Present your ideas.

Other Areas for Learning:
You could also use the case study to allow participants to practice many techniques or to learn about specific theories and approaches. For example:
• SWOT analysis.
• Change Management.
• Disaster Recovery.
• Risk.