Using the Crown's Diner Case Study
There are several ways in which you could use this case study and a number of topics for which it could provide a useful springboard for learning. For example:
• Strategy Development.
• Business Planning.
• Marketing.

Notes:
This case study looks at a small family run diner faced with an uncertain future due to financial troubles.

Activity Examples:
This could be used for whole group/small team discussions or written assignments addressing questions/issues such as:
• What are the options for the future of Crown’s Diner?
• How can Paul and Vicky market the diner more effectively?
• What would you include in a business plan for the diner?
• Write a rescue plan for the diner and compare and contrast ideas with those of Paul and Vicky.

Other Areas for Learning:
You could also use the case study to support learning about specific theories and approaches. For example:
• Strategy Development.
• Models of Business Planning and Techniques (e.g. the Pareto Principle).
• Marketing Tools and Techniques.